Rachel Colley of CreateIP shares four key strategies that a company wishing to access the China market can implement to best protect itself, and pre-empt IP issues.
2015 has seen the influence and importance of China continue to increase, and the case for having a presence in the Chinese market grows more compelling every day. Yet entry into China still scares a number of international companies. IP theft is perceived as being rife and doubts as to fair treatment in the country’s legal systems are some of the barriers to foreign companies.
However, China is on track to transition from a nation of perceived IP pirates to one where IP rights are respected, valued and protected, and this can only be a good thing for export firms…
