Envoy, the newsletter of The New Zealand lnstitute ofLegal Executives, published this article from CreateIP Trade Mark Specialist Amanda Smith in their Sept 2012 issue.

The world of intellectual property (lP) is a strange, yet wonderful one.

Without lP protection many businesses would not exist. lnventors would not make money from their inventions. Authors and publishers would not profit from their writing – JK Rowling would not be rolling in dough. ln branding, trade mark rights rule. Without your business and product names, who will know to pick you from the rest?

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