Hubco – Taking On The World One Roof Rack At A Time

CreateIP and Hubco Automotive partner together to achieve the best possible IP protection and strategy for roof racks and accessories. Who is Hubco? You have probably seen their handiwork on top of car roofs in the form of roof racks and accessories bearing the trademark Prorack™ or Whispbar™. Hubco have made a lot of noise in the roof rack industry by being quiet – they produce some of the world’s quietest roof racks and accessories and are taking the notice of the world’s biggest players such as Thule™.

How has a New Zealand company taken on the world in a market […]

September 8th, 2014|

Barronflex: Innovation In Surfing

Barronflex: Innovation In Surfing

Surfing is a growth industry. The global market is forecast to reach US$13 billion in the next few years.

The equipment makers are the primary catalysts – making the sport more approachable, accessible, affordable and trendy, and as a result attracting millions of new surf enthusiasts and buyers. One Christchurch entrepreneur riding the waves of success is Paul Barron.

Surf boards are typically produced as “blanks” and expert shapers help customise the shape of each board according to the needs and desires of its rider. Paul Barron, an avid surfer since he was old enough to swim, has built […]

August 29th, 2014|

W2: Protecting the ROMOTOW IP

Matt Wilkie and Stuart Winterbourn, founders of multi-disciplinary design consultancy W2, specialise in bringing fresh ideas and unexpected materials to client projects. In between designing exquisite residential and commercial spaces and conducting seismic assessments on Christchurch buildings, the pair kicked off another venture: to reinvent the common caravan. The ROMOTOW may well be the next frontier in mobile living – complete with a sheltered outdoor exterior and 70% more floor area resulting from an ingenious automated swivel.

In the last decade the motor caravan lifestyle has experienced a major surge in popularity. Market research in the United States shows the 90 […]

August 29th, 2014|

Comvita – The Magic Of Honey

Comvita New Zealand is one of New Zealand’s hero exporting companies whose ambition is ‘natural performance’ and this goes well beyond just a cursory statement. They are the world’s leading manufacturer and marketer of Manuka honey, listed on the New Zealand stock exchange, and growing in value significantly.

In October 2009, Dr Ralf Schlothauer, the Chief Technical Officer at Comvita and several research colleagues had a scientific paper published in the prestigious scientific journal, Food Chemistry.  This article is a rarity in the honey industry in that it was published in a major peer reviewed journal and represented leading new science. […]

December 8th, 2013|